Publisher FAQ
Everything you need to know about integrating Panxo, monetizing AI traffic, and getting paid.
General Questions
What is Panxo?
Panxo is an AI-native ad network that specializes in monetizing traffic coming from AI assistants like ChatGPT, Claude, Perplexity, and Google's AI Overviews. We use advanced detection algorithms to identify AI-referred visitors and serve them non-intrusive, high-converting ad formats.
How does Panxo work?
- Detection: Our script analyzes visitor signals (referrer, user-agent, behavioral patterns) to identify AI-referred traffic
- Monetization: When AI traffic is detected, we display optimized ad formats (sticky banners, announcement bars, smart corners)
- Tracking: We track engagement, attention metrics, and revenue in real-time
- Payment: You get paid monthly for the AI traffic we monetize on your site
Who is Panxo for?
Panxo is ideal for:
- Content publishers receiving traffic from ChatGPT, Claude, or Perplexity
- News sites, blogs, and educational platforms
- Any website that appears in AI assistant responses
- Publishers looking to monetize traffic that typically has low ad engagement
Integration & Setup
How do I integrate Panxo?
Integration is extremely simple:
- Sign up at admin.panxo.ai
- Copy your unique script tag
- Paste it in your website's
<head>or before</body> - Done! Detection starts immediately
<script async src="https://cdn.panxo.ai/o/YOUR_UNIQUE_HASH"></script>Does Panxo affect my page load speed?
No. Our script is:
- Async loaded (doesn't block page rendering)
- Lightweight (~45KB minified)
- CDN-delivered (Cloudflare edge network)
- Cached for 24 hours
Typical load time: <50ms
Can I use Panxo with Google Adsense?
Yes! Panxo is designed to work alongside your existing ad networks. We specifically target AI-referred traffic, which often has low engagement with traditional ads. You can run:
- Google Adsense
- Mediavine
- Ezoic
- Any other ad network
Panxo complements them, it doesn't replace them.
AI Traffic Detection
Why do Panxo's numbers differ from Google Analytics?
1. Multi-Signal Detection:
- Google Analytics primarily relies on referrer strings
- Panxo uses 5+ signals including behavioral analysis and bot scores
- We detect indirect AI traffic that GA misses
2. Real-Time Behavioral Analysis:
- GA tracks sessions statically
- Panxo analyzes behavior in real-time (scroll patterns, load speed, viewport)
- We catch AI traffic that "looks human" to GA
3. Proprietary User-Agent Database:
- We maintain an updated database of AI assistant user-agents
- Includes emerging AI tools GA hasn't catalogued yet
- Regular updates as new AI assistants launch
4. Deep Link Pattern Recognition:
- We analyze URL parameters and patterns specific to AI referrals
- GA may categorize these as "direct" or "other" traffic
- This accounts for 15-25% more detections
Your Google Analytics: 1,500 AI visits
Your Panxo Dashboard: 2,200 AI visits
Difference: 47% more (normal range: 30-70%)
Why trust Panxo's numbers?
- Our business depends on accurate detection (we only monetize real AI traffic)
- We're audited by demand partners who verify traffic quality
- You can cross-reference with your server logs to validate
What AI assistants does Panxo detect?
Currently supported:
- ChatGPT (including Browse mode and Canvas)
- Claude
- Perplexity
- Google Gemini
- Microsoft Copilot
- Poe
- SearchGPT (coming soon)
We continuously add new AI assistants as they emerge.
Revenue & Payments
How much can I earn with Panxo?
Revenue depends on:
- AI traffic volume (how many visits from AI assistants)
- Content quality (higher engagement = higher RPM)
- Geographic mix (US/UK traffic pays more)
- Ad format performance (CTR, attention time)
Typical RPMs:
- Low-quality content: $3-8 CPM
- Medium-quality content: $8-15 CPM
- High-quality content: $15-25 CPM
- Premium publishers: $25-40 CPM
2,000 AI visits/month × $12 RPM = $24/month
10,000 AI visits/month × $12 RPM = $120/month
50,000 AI visits/month × $12 RPM = $600/month
When do I get paid?
Payment schedule:
- Billing cycle: Monthly (1st to last day of month)
- Invoice generation: 1st of following month
- Payment processing: Within 45 days (NET-45 terms)
- Minimum payout: $50
October revenue: $245
→ Invoice generated: November 1st
→ Payment sent: December 15th (or earlier)
Privacy & Compliance
Is Panxo GDPR compliant?
Yes, fully compliant. Panxo is privacy-first by design:
- No persistent cookies (we use sessionStorage only)
- No personal data collection (no emails, names, addresses)
- No cross-site tracking (each site is isolated)
- Opt-out available (via panxo_opt_out cookie)
- No third-party data sharing (data stays with Panxo)
We only collect:
- Technical data (user-agent, referrer, viewport)
- Behavioral data (scroll depth, hover time)
- Anonymous IDs (session-based, not persistent)
Does Panxo require a cookie consent banner?
No. Because we:
- Don't use persistent cookies (only sessionStorage)
- Don't track users across sites
- Don't collect personal information
- Use a single technical cookie (panxo_opt_out) which is exempt from consent
However, if you have a consent banner for other services, you can optionally include Panxo.
Support
How do I contact support?
- Email: support@panxo.ai (24-48h response time)
- Dashboard: Live chat (bottom-right corner)
- Twitter: @panxo_ai
Do you offer priority support?
Yes, for premium publishers (>100k AI visits/month):
- Dedicated account manager
- Slack channel access
- Priority email support (4h response)
- Monthly optimization reviews
Contact us to qualify.